The most common advice given to almost every business person is to have a company website. Knowing that it is the most far reaching and wide spread form of communication, business owners invest a lot into their website. However, sometimes certain common mistakes could lead to higher exit rates and lower conversion rates.
There are certain things one should be careful about when designing the website to improve user experience, such as content. Sometimes, business owners get excited and try to pack too much information into their website causing it to appear cluttered and overwhelming the user. On the other hand, providing too little information could leave the user with a vague sense of what your business is without offering clarity. Space out your content allowing customers to absorb the information they are reading. One can also create separate pages for relevant fields so as to not over fill data on a single page.
Another common mistake is in the use images. Heavy files and overly bright images take time to load as well as do not give a very professional impression. Animation should be used minimally unless it is a requirement of your business, like graphic designer or children’s website.
Further, businesses should opt for a responsive website that allows users seamlessly access content from across devices be it laptops or mobile phones. Ensure that your website is technically sound to function error free even when traffic is at its maximum. Nothing is more frustrating for a customer than having a website that continuously crashes or where the links don’t work properly.
For an error free and engaging website contact Blue Whale Media, a popular web design company in Warrington. Their creative team can turn your design ideas into reality, taking care of all of the hosting and technical development along the way.
There are certain things one should be careful about when designing the website to improve user experience, such as content. Sometimes, business owners get excited and try to pack too much information into their website causing it to appear cluttered and overwhelming the user. On the other hand, providing too little information could leave the user with a vague sense of what your business is without offering clarity. Space out your content allowing customers to absorb the information they are reading. One can also create separate pages for relevant fields so as to not over fill data on a single page.
Another common mistake is in the use images. Heavy files and overly bright images take time to load as well as do not give a very professional impression. Animation should be used minimally unless it is a requirement of your business, like graphic designer or children’s website.
Further, businesses should opt for a responsive website that allows users seamlessly access content from across devices be it laptops or mobile phones. Ensure that your website is technically sound to function error free even when traffic is at its maximum. Nothing is more frustrating for a customer than having a website that continuously crashes or where the links don’t work properly.
For an error free and engaging website contact Blue Whale Media, a popular web design company in Warrington. Their creative team can turn your design ideas into reality, taking care of all of the hosting and technical development along the way.